Assimilation – Assimilation is mainly used as a verb – to assimilate – but can also be seen as a larger system that involves such processes (such as earth, universe, etc). Once tautologies are set they then appear to orient people’s conceptual and physical lives; assimilate them. The man playing ‘tennis’ has been assimilated as tennis player, the woman putting her indicators on has been assimilated by her car, the british motorway, and even further down (she has been assimilated by her objective to get to work etc). The animation of tautological systems, and a humans subsequent behaviour based on these systems, is assimilation. Like all social phenomenon, such systems can proliferate, reduce etc based on large numbers of people, certain events and also more intensive tautologies that come to the fore (such as the force of a piece of art).